Flipkart is rebuilding its shopping experience around voice, memory, and reinforcement learning to turn search into a conversation. CPTO Balaji Thiagarajan details how the e-commerce giant is making its AI assistant context-aware and conversational while keeping human-in-the-loop guardrails for autonomous actions. The approach signals how large consumer platforms are moving beyond keyword search toward agentic, multi-turn interfaces.
Opening Kapyn…